About us

We are a creative communications and marketing agency that helps brands craft their identity and share the stories at the heart of their business.

Helmed by award-winning communications specialists with extensive experience in the hospitality, tourism, entertainment and lifestyle industries, we share an infectious passion for transforming brands, experiences and thinking.

We know that every interaction you have with an audience is crucial in building relationships, determining whether your brand will sink or swim, enhance its presence or fade away.

That’s where we come in.

We believe that meaningful audience engagement requires thorough strategy and storytelling across every touchpoint in the marketing toolbox. This is where Example is uniquely positioned to deliver real value for clients, creating distinctive campaigns that are innovative, cost effective and as targeted as they are headline worthy.

We elevate brands and help our clients define and achieve their goals with a holistic, integrated attitude and quality, results-oriented work. 


Our Expertise.

  • Marketing Strategy

    We fuse creativity with strategic thinking to ensure the right message reaches the right audience.

    • Brand identity and development
    • Sales strategy & driving demand
    • Integrated channel planning
    • Customer experience mapping
    • Content strategy
    • Loyalty & CRM
    • Digital & social media strategy
  • Public Relations

    We believe in the power of story-telling and draw upon our rich network of media relationships to ignite, shape and shift public conversation.

    • Strategy and media relations
    • Press events and launches
    • Talent profiling
    • Brand advocate / influencer outreach
    • Crisis management
    • Stakeholder management
  • Digital, Creative, Social and Production

    We drive excellence through every touchpoint delivering a range of production services that resonate and inspire.

    • Content development
    • Website design & development
    • SEO
    • Social media management
    • Digital marketing (SEM & SMM)
    • Paid advertising
    • Creative design & branding
    • Video production & photography
  • Events & Experiences

    We help brands create memories by engaging with their audiences in innovative and exciting ways.

    • Create world class event concepts
    • Identify key markets and trends
    • Vendor/third party engagement
    • Production and styling
    • Entertainment bookings
  • Partnerships & Activations

    We spark chemistry between brands, create meaningful partnerships that resonate and fuel big ideas.

    • Strategy & expert advice
    • Concept ideation & execution
    • Opportunity sourcing
    • Third party negotiations
    • Promo Fund Management
    • Complete project management
    • Strategic planning
    • Supplier tendering
  • Hospitality Solutions

    We specialise in bringing brand to the forefront of any concept development. We then work with you and our specialist partners to create new experiences and re-energise existing properties.

    • Project consultancy
    • Market research
    • Audience profiling
    • Venue concept development
    • Creative development & execution
    • Layout & style direction guidance

Our Team

Example is fast-growing team of marketing, communications and creative experts, each with their finger on the pulse when it comes to food, drink, travel and lifestyle. We’re a hard-working, fun-loving bunch that enjoy a work culture that is inspiring, collaborative, supportive and flexible.

  • Andy El-Bayeh

    — Director

    With a career spanning over a decade, Andy made his mark as a senior leader and Marketing Director for some of the biggest names in the Australian hospitality landscape.

    His entrepreneurial approach and instinctive skills as a brand custodian has seen Andy become a sought-after commodity for concept development, venue launches, marketing strategy, brand and experiential invention, partnerships and sales. Prior to launching Example, Andy had long tenures at Merivale and Keystone Hospitality, where he helped create, evolve and drive brand concepts to new heights.

    He has launched some of Australia’s most revered hospitality and entertainment concepts, positioning brands as true market leaders through effective customer experience strategies. Andy has directed and produced over 200 award-winning events including leading food and wine festival ‘March into Merivale’ and nightclub experience ‘Pacha Sydney’. He has also created and strengthened high-value partnerships and experiential platforms with world-class brands including Pernod Ricard, Lion, Moët Hennessy, Jaguar Landrover, CBA, ANZ bank and Air New Zealand. Andy was named ‘Hotel Industry Rising Star of the Year’ in the AHA National Awards for Excellence.

  • Rebecca Gibbs

    — Director

    Rebecca is a respected public relations professional, specialising in hospitality, entertainment and lifestyle.

    With enviable experience in both Australia and the UK, she is passionate about using the power of the media to shape and shift public perception.

    For Rebecca, PR isn’t about churning out press releases or one-way pitch tactics; it’s about fostering genuine media relationships and working collaboratively to develop stories that create lasting brand advocacy.

    Before launching Example, Rebecca managed PR for hospitality giant Merivale, developing strategic communication campaigns across all media platforms. She garnered unparalleled publicity for the group and developed a corporate profile strategy for company directors with targeted business profiles in national and international press. Prior to Merivale, Rebecca worked for one of London’s most prestigious entertainment PR agencies, LD Communications, across a client base that included Live Nation, AEG Live, The Rolling Stones and Clarence House (The Prince of Wales’s Private Office).

    Rebecca was winner of the 2015 B&T 30 Under 30 Awards in Marketing & PR.

  • Andrew Cavallaro

    — Head of Marketing

    With over 10 years’ experience marketing some of the world’s leading travel and tourism destinations and brands, Andrew’s career has spanned across Australia and the UK.

    Specialising in integrated marketing, with strengths in digital marketing and content partnerships, Andrew has a track record in delivering award-winning and results-oriented marketing campaigns.

    Prior to joining Example, Andrew was lead consumer marketing strategist and digital specialist at several marketing agencies in London and Sydney. In his time, Andrew has developed and managed high-profile award-winning campaigns for several destinations including Tourism Queensland’s renowned ‘Best Job in the World’ campaign, and also led the tourism marketing strategy for major London attractions during the 2012 London Olympics. He has delivered multiple integrated marketing campaigns and digital marketing strategies for popular destinations including New York City, Las Vegas and Sydney, and for leading travel brands including Qantas, LATAM Airlines and Sheraton Hotels & Resorts.

Belinda O’Brien

— Creative Lead

Adrian Mezzina

— Strategy & Special Projects

Annie Bettis

— Social & Content Manager

Courtney Meyer

— Account Executive

Claudia Mackinnon

— Account Coordinator

Talia Cox

— PR Account Manager



Extended Team

Want to find out more?

Get in touch

Example © 2017

Level 3, 11/50 Stanley Street
Darlinghurst, NSW 2010, Australia

+61 2 8322 4600

Setting an example is not the main means of influencing others, it is the only means.

Albert Einstein
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