Andy El-Bayeh

With a career spanning over a decade, Andy made his mark as a senior leader and Marketing Director for some of the biggest names in the Australian hospitality landscape.

His entrepreneurial approach and instinctive skills as a brand custodian has seen Andy become a sought-after commodity for concept development, venue launches, marketing strategy, brand and experiential invention, partnerships and sales. Prior to launching Example, Andy had long tenures at Merivale and Keystone Hospitality, where he helped create, evolve and drive brand concepts to new heights.

He has launched some of Australia’s most revered hospitality and entertainment concepts, positioning brands as true market leaders through effective customer experience strategies. Andy has directed and produced over 200 award-winning events including leading food and wine festival ‘March into Merivale’ and nightclub experience ‘Pacha Sydney’. He has also created and strengthened high-value partnerships and experiential platforms with world-class brands including Pernod Ricard, Lion, Moët Hennessy, Jaguar Landrover, CBA, ANZ bank and Air New Zealand. Andy was named ‘Hotel Industry Rising Star of the Year’ in the AHA National Awards for Excellence.