Annie Bettis

Annie is an accomplished copywriter and social media expert. With extensive experience across the social media and creative landscape in Australia, Annie has worked on a number of noteworthy clients and projects. Brands including Cathay Pacific, Tourism Tasmania, Tourism Queensland, Coca-Cola, ING and Pernod Ricard have all called on Annie for her expertise.

Her capabilities range from copywriting and creative for film, experiential and always-on content, to strategy and day-to-day social media management. She is adept at communicating key messages to defined target audiences, focusing on luring their interest and engagement.

Prior to joining Example, Annie headed up social media management for leading Sydney agencies including Society and Havas Worldwide. She has also written hundreds of articles for leading digital publications Broadsheet and Concrete Playground, in her time as contributing writer for both media titles.

With a strong passion for all things food and travel, Annie knows how to  stand-out from the crowd and get audiences engaged through social media channels and digital content.