Belinda is a driven conceptual creative with a decade of experience in creating and nurturing brands through art direction and design. She is a storyteller that thinks conceptually and brings ideas to life through her craft, and whilst she has a beautiful aesthetic, she always approaches projects with strategic business objectives in mind.
Belinda has worked in every sector of the industry above and below the line, from branding to advertising through to marketing across all channels in digital and print. Prior to joining Example, she has worked at award-winning agencies and companies such as, The Monkeys, Merivale, Hoyne Design and Bullet Studios across clients big and small, notably Coca Cola Amatil, Pernod Ricard, Suntory, Pfizer, IKEA, NSW National Parks & Wildlife, Vodafone, Mirvac, Meriton, JLL and Frasers. She has in her experience lead and mentored teams of designers, and has more recently successfully run her own freelance business where she consulted at some of the world’s best agencies.
Passionate about music, arts and culture, Belinda’s finger is always firmly on the pulse, enabling her to produce cutting-edge concepts and crafted brand design that is well and truly above the curve.