Rebecca is a respected public relations professional, specialising in hospitality, entertainment and lifestyle. With enviable experience in both Australia and the UK, she is passionate about using the power of the media to shape and shift public perception. For Rebecca, PR isn’t about churning out press releases or one-way pitch tactics; it’s about fostering genuine media relationships and working collaboratively to develop stories that create lasting brand advocacy.
Before launching Example, Rebecca managed PR for hospitality giant Merivale, developing strategic communication campaigns across all media platforms. She garnered unparalleled publicity for the group and developed a corporate profile strategy for company directors with targeted business profiles in national and international press. Prior to Merivale, Rebecca worked for one of London’s most prestigious entertainment PR agencies, LD Communications, across a client base that included Live Nation, AEG Live, The Rolling Stones and Clarence House (The Prince of Wales’s Private Office).
Rebecca was winner of the 2015 B&T 30 Under 30 Awards in Marketing & PR.