increase in web traffic after the PR of Jamies visit
increase in trade across all Jamie Italian venues
Example were engaged to announce the buyback of the Jamie’s Italian Australian portfolio and manage all ongoing PR for the group.
Example were engaged to generate media coverage and buzz around the buyback of the Jamie’s Italian Australian portfolio.
Collaborating with local suppliers and producers, Example launched a new restaurant menu, and introduced new offers for Australian patrons including $10 pastas throughout May and Kids Eat Free during the Easter school holidays.
Example were entrusted to take on all public relations and media engagement, as well as manage Jamie Oliver’s extensive interview schedule during his Australian visit.
The customer response to the PR activity grossly exceeded expectations with bookings increasing dramatically in the weeks post the announce of the buy back, and Jamie’s trip to Australia.
Ben Shaughnessy, Managing Director of The Jamie Oliver Restaurant Group Australia, said there had never been coverage like this for Jamie’s Italian before – ‘The Jamie visit has gone down a storm! The PR and positive customer response has been huge!’.
The Pitt Street venue had its strongest week of covers with Jamie in town (and this included being closed on Anzac Day). Parramatta saw a cover growth of 76% in this same week. There was a 161% increase in web traffic over the two days of Jamie Oliver’s visits to Jamie’s Italian, and a post-visit increase of traffic to the website of 88%.
The Kids Eat Free campaign targeted key mummy bloggers in each state to experience the menu with their kids, reaching over 369,000 people and engaging and resonating with like-minded consumers, mothers, and families.