• Jamie’s Italian Australia

    Relaunch Event


Media in attendance


Jamie Oliver canapés served

The Brief.

Produce and style an exclusive event to celebrate the nationwide buyback of the Jamie’s Italian Australian portfolio of restaurants (Sydney, Parramatta, Adelaide, Perth, Brisbane and Canberra).


Jamie Oliver and his Australia team


Grazing table


Matt Preston


Grazing Table


Wine Rack


Crudo Bar


Gift Bags


Grazing Table


Charcuterie Bar

Our Work.

Example were engaged by Jamie’s Italian Australia to produce and style an exclusive event at Jamie Oliver’s Pitt Street, Sydney restaurant.

The event concept and creative produced by Example included a feature media wall taking inspiration from vintage Italian food posters and the Jamie’s Italian brand aesthetic; a flat lay decorative wall of Jamie Oliver inspired graphics of Italian ingredients; Italian Aperitif inspired bar styling; menu curation and food styling including an abundant grazing table, fresh pasta counter, and raw seafood ice bar; entertainment, furniture and AV; and take home media gifts.

On the night, guests indulged on a grazing table with a selection of show stopping Australian meats, cheeses and antipasto, an ice bar with oysters and scallop crudo, wagyu sliders, truffle tagliatelle, and finished off with an ice cream ‘meat pie’ sandwich with raspberry coulis. Guests sipped on negronis, Aperol spritzs’ and bellinis.

150 media, key staff and Australian producers & suppliers were in attendance. Guests included Matt Preston who conducted an intimate Q&A with Jamie Oliver for guests, Donna Hay, Steve Flood and Will Stewart, and Christopher Haggerty and Vanessa Roberts.

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Example © 2017

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Darlinghurst, NSW 2010, Australia

+61 2 8322 4600

Setting an example is not the main means of influencing others, it is the only means.

Albert Einstein
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