Media in attendance
Jamie Oliver canapés served
Produce and style an exclusive event to celebrate the nationwide buyback of the Jamie’s Italian Australian portfolio of restaurants (Sydney, Parramatta, Adelaide, Perth, Brisbane and Canberra).
Example were engaged by Jamie’s Italian Australia to produce and style an exclusive event at Jamie Oliver’s Pitt Street, Sydney restaurant.
The event concept and creative produced by Example included a feature media wall taking inspiration from vintage Italian food posters and the Jamie’s Italian brand aesthetic; a flat lay decorative wall of Jamie Oliver inspired graphics of Italian ingredients; Italian Aperitif inspired bar styling; menu curation and food styling including an abundant grazing table, fresh pasta counter, and raw seafood ice bar; entertainment, furniture and AV; and take home media gifts.
On the night, guests indulged on a grazing table with a selection of show stopping Australian meats, cheeses and antipasto, an ice bar with oysters and scallop crudo, wagyu sliders, truffle tagliatelle, and finished off with an ice cream ‘meat pie’ sandwich with raspberry coulis. Guests sipped on negronis, Aperol spritzs’ and bellinis.
150 media, key staff and Australian producers & suppliers were in attendance. Guests included Matt Preston who conducted an intimate Q&A with Jamie Oliver for guests, Donna Hay, Steve Flood and Will Stewart, and Christopher Haggerty and Vanessa Roberts.