• Pullman Port Douglas


The Brief.

Develop a new brand and identity for the restaurant and bar offering at the Pullman Port Douglas.

Create a compelling offering and engaging experience that appeals not only to resort guests, but attracts the greater tourist market within the area.


A new brand identity





Our Work.

Example were engaged by AccorHotels to rebrand and reposition the restaurant and bar offering at the Pullman Port Douglas as a sophisticated yet relaxed destination for seafood and drinks.

In addition to creating a new name and brand for the venue, Example also developed the overall concept, brand personality, mission statement, and menu and signage designs.

Aluco. A contemporary flavour of Australian coastal cuisine at its finest.

Working in partnership with interior designers TomMarkHenry, Example’s brand and identity was then brought to life through a cosmetic refresh of the venue.

Discover how we can help your brand.

Get in touch

Example © 2017

Level 3, 11/50 Stanley Street
Darlinghurst, NSW 2010, Australia

+61 2 8322 4600

Setting an example is not the main means of influencing others, it is the only means.

Albert Einstein
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