Develop a new brand and identity for the restaurant and bar offering at the Pullman Port Douglas.
Create a compelling offering and engaging experience that appeals not only to resort guests, but attracts the greater tourist market within the area.
Example were engaged by AccorHotels to rebrand and reposition the restaurant and bar offering at the Pullman Port Douglas as a sophisticated yet relaxed destination for seafood and drinks.
In addition to creating a new name and brand for the venue, Example also developed the overall concept, brand personality, mission statement, and menu and signage designs.
Aluco. A contemporary flavour of Australian coastal cuisine at its finest.
Working in partnership with interior designers TomMarkHenry, Example’s brand and identity was then brought to life through a cosmetic refresh of the venue.