"Setting an Example is not the main means of influencing others, it is the only means."

—  Albert Einstein
Our Services
A little bit about us.

It doesn't matter where or when it happens; you know it when you feel it. That moment where everything just clicks into place. Drink or dish, hotel or holiday; it’s something you're still telling friends about long after it's over.

Connecting audiences with these moments is what we do. We lead by example, setting the new gold standard for creative and strategic thinking in hospitality design, branding, marketing, PR, content and experiential, so that by the time you take that first sip or step through that door, it's already your new favourite.

We are the go-to brand experience studio for all the things you end up seriously enjoying. Young and switched-on, we put brands at the centre of culture with the right ideas, perfectly executed. Our proof of concept is happening every day and night, all across the country.

So whatever you’re up to in the world, drinking, eating, dancing, exploring, ordering, adventuring, Instagramming or even blissfully switching off, we like to think we helped make that happen.

We are Example. Meet us in the moment.

Our services.

1. Brand Strategy & Marketing Execution

You can’t build a brand without a blueprint. Strategy is at the core of our work with every brand, and we have an enviable track record of defining and setting out what differentiates brands, helping them increase market share and ROI. We then get people talking about them, combining this foundation with sophisticated, marketing plans that can be deployed across multiple channels, from paid social to experiential. It’s a one-two punch that has proven devastatingly effective.

  • Brand Audit
  • Research & Positioning
  • Strategic Development
  • Tactical Planning
  • Project Management
  • Consultancy
  • Campaign Development
  • Digital Engagement

2. Brand Identity

Your brand is so much more than a good-looking logo or snappy tagline. Example is invested in brand identity design, whether it’s a subtle repositioning or even starting from scratch, because getting the fundamentals right is the key to your longevity. Establishing what makes your brand unique, creating platforms to express this and telling the authentic stories to help bring them to life is what will ensure people choose and talk about you for years to come.

  • Strategy Learnings
  • Brand Positioning
  • Brand Identity
  • Brand Design
  • Brand Guidelines
  • Campaigns

3. Social Media

The conversation around your brand never sleeps. To keep up with the pace of modern communications, we use social listening tools to have a real-time insight into what’s motivating your audience and how they’re interacting with you. This means that we’re not just posting your message; we’re using data to help market to communities in the most effective way possible, encouraging them to actively engage, rather than simply like and move on.

  • Social Media Strategy
  • Brand Advocacy
  • Community Building
  • Content Creation
  • Social Campaign Development
  • Online Reputation Management

4. PR

Getting people talking about your brand in an increasingly fragmented media landscape means a solid PR strategy is more vital than ever. We fuse traditional media engagement with influencer marketing to creative targeted, modern campaigns that determine the agenda and put your business at the heart of it.

  • Brand launch
  • Campaign Development
  • Press Events
  • Talent Management
  • Crisis Communication
  • Community & Influencer Management
  • Collaborations

5. Content Studio

You could tell someone all about your brand – or you can show them. Our content team and preferred network includes directors, photographers, videographers, producers, editors and copywriters. They create content - from short video to editorial - that doesn’t just capture a story, but also those looking at it. Consider those scrolling thumbs stopped for good.

  • Editorial Development
  • Copywriting
  • Sales Kits
  • Content Calendar development
  • Brochures and Media Kits
  • Photography
  • Tender Drafting
  • Video Production
  • Website Content Development

6. Creative Campaigns

Every piece of creative in your marketing campaign is a chance to break through. A chance to be more than just the video standing in the way of what someone actually wanted to see. We use everything from guerrilla stunts to digital platforms to engage consumers and inspire them to act. But we also know the most successful campaigns are both highly targeted and measurable, so we use data not only to optimise, but also to create new experiences for customers that speak their language.

  • Customer & Competitive Research
  • Strategic Development
  • Creative Execution
  • Marketing Distribution
  • Project Management

7. Events

There’s no better way to set an example than to take your brand into the real world. For over 20 years, we’ve worked across partnerships, festivals and events, which means we’re well-versed in the art of engaging audiences on as many sensory levels as possible. Example are experts in experiential marketing,  creating immersive brand experiences that use design, theatre and technology to help deliver advocacy, content, data and social reach.

  • Brand Activations
  • Experiential
  • Event Design & Production
  • Event Sponsorship strategy
  • Artist Partnerships
  • Stunts
Who we work with.

A Sound Life
Accor
Australian Agricultural Company
Adored Hospitality
City 2 Surf
Diageo
Eurail
Fairfax Events
Good Food Month
Grill’d
Haverick Meats

Jamaica Blue
Lost Paradise
Lost Picnic
Mad Mex
Matteo
Merivale
Mirvac
Momento Hospitality
Papua New Guinea Tourism
Pernod Ricard
Parlour Group

Porteno Group
Prom Peru
Redcat
Rolling Loud
Salt Meats Cheese
Sand Hill Road Group
The Botanica
The Jewel Pantry
Thorpe Hospitality
West HQ
+ many more...

“Example have been our PR agency for 18 months and truly feel like an extension of my team. Rebecca’s professionalism and genuine passion for the industry shine true as she and her team are always going over and above to smash our objectives.”

– Hannah Goodey, Fairfax Events

“Example are a joy to collaborate with on our campaigns. Whether its workshopping campaign concepts, launching our events to market, or touching on sensitive topical issues, the multi-faceted skill set of the team means our brand, product and reputation are in safe hands and the results have been outstanding.“

– Finely Tuned

“We’ve engaged Example for a number of years to assist us in building renowned restaurants and bars within our growing portfolio across the Pacific. The team are true experts in the hospitality branding space, capable of producing 3D, distinctive brands at ease.”

– Sophie Woodman, AccorHotels Brand Manager

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