Why Entertainment?

Australians are keener than ever on getting out of the house, spending over $300 million each year on ticketed events. From touring festivals to urban foodie takeovers, city-wide fun runs to pop-up park gigs, we’ve done it all. Our team has a serious track record when it comes to promoting some of the world’s most sought after ticketed events and brands. We’re also keenly focused on the announcement and ticket-sales driving aspect of any large-scale event, which is imperative to its success. Creating appetite appeal is what we do best; utilising our in-house creative shop and renowned design and marketing backgrounds to get bums on seats, feet through the door and presales reaching capacity before anyone’s even sung a note.

Our Services.

1. Strategic Planning

With so many events to choose from in Australia, which boasts large outdoor spaces and tremendous weather, the real test is standing out from the pack. Our team have worked in this space for over a decade and know how much hype can make or break an event, as well as how to maximise on existing lifestyle trends to make it a serious seller - preferably in advance! Festivals and events often suffer from a lack of strategic planning, so we make sure the foundations are there to see it through from announcement to bump-out and everything in-between.

  • Competitive analysis
  • Messaging development
  • Hype building and announcement timing
  • Marketing plan development
  • Consumer engagement
  • Brand building

2. Event Creative

You won’t be hard-pressed for things to do in today’s competitive event market, which is why we ensure that all our projects are notably different. A unique, modern and attractive creative identity is an easy way to mark your event out from the crowd and keep it top of mind with punters. Our team can create everything from logos and hype reels to on-premises collateral to synthesise your vision across the life of your event, and for years to come.   

  • Visual identity
  • Tone of voice
  • Graphic style
  • Photography & art direction
  • Design roll-out

3. Marketing & PR

With a glut of ticketed festivals, events and experiences all vying for the same dollar, it pays to be top of the conversation. An effective PR and marketing plan is key to increasing the talkability and appeal of your event, no matter its size or scope. Our team use a mixed, multi-channel approach to target potential audiences in your category, from sport to music and everything in between, including influencer engagement, partnerships and market representation activity.

  • Campaign Development & Planning
  • Media Buying
  • Partnerships
  • Marketing Execution and implementation
  • Press office & Media Relations
  • Campaign concept/management
  • Ambassador & influencer outreach
  • Talent Profiling
  • Press events
  • Crisis Management

4. Digital and Social Media

You’d be hard-pressed to find a festival without a hashtag these days, but it’s even more difficult to find a digital strategy that actually works. Our team knows that marketing an event doesn’t begin at a flashy website or end on Instagram, with content creators and community managers on hand to supervise and craft all the collateral around your event. That’s more engagement, more chatter and most crucially, more tickets sold.

  • Strategy development
  • Digital advertising
  • Community management
  • Social audit
  • Social media content creation
  • Website design and development

5. Content Studios

Live events are as much about the people at home as those that are there. Creating exceptional content, both to attract ticket-buyers and to entice prospective return visits is key to an events’ lasting success. From hype reels for music festivals to exquisite food photography, our in-house team does it all, ready for sharing or posting whenever you need it.

  • Photography
  • Video
  • Social content
  • Mixed Media
  • Editorial Development
  • Copywriting
  • Destination sizzle reels
  • Testimonials

6. Events

There’s no better way to set an example than to take your idea into the real world. For over 20 years, we’ve worked across partnerships, festivals and events, which means we’re well-versed in the art of engaging audiences on as many sensory levels as possible. Example are experts in entertainment and events, from sponsorship strategy and activations through to on-ground styling, production and artist partnerships. We make sure volume is always turned up to 11.

  • Event Styling
  • Event Design and production
  • Event Sponsorship strategy
  • Brand Activations
  • Artist Partnerships
  • Experiential

Good Food Month
Lost Paradise
Lost Picnic
Night Noodle Markets
Rolling Loud Australia


Acme & Co

“Example are a joy to collaborate with on our campaigns. Whether its workshopping campaign concepts, launching our events to market, or touching on sensitive topical issues, the multi-faceted skill set of the team means our brand, product and reputation are in safe hands and the results have been outstanding. “

– Finely Tuned

"Example’s attention detail, expansive reach and personalised service not only met, but exceeded our expectations and estimations. Every interaction with the team was exemplary, and they time and again proved themselves diligent professionals and masters in their craft.”

– Stockade Brew Co

“We are example created a comprehensive press campaign for us at The Duke of Clarence. They created great awareness of our new venue and exposed us to a targeted media audience. Example spent time in the venue and generally cared for our success”

– The Duke of Clarence


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