Food & Beverage

Why Food & Beverage?

Food and drink is in our DNA. From classic hotel and restaurant hospitality to app-based delivery services and legacy cafe franchises, we are experts finding the story at the heart of every business.

Our team has extensive experience launching and promoting some of Australia’s most talked about F&B brands, groups, restaurants and bars, no mean feat considering that there are currently more than 85,000 venues across Australia. We know that creating a lasting brand extends from menus to website design, front-of-house to interiors. In this world, word-of-mouth remains king, so we ensure each experience is one your customers will be raving to their friends about - and that they’ll come back, too.

Our Services.

1. Concept & Brand Story

What’s your story? Our team has decades of combined experience in the hospitality industry, which means we know what really works when it comes to developing your brand’s narrative. We use these foundations to create tailored design and creative that’s as delectable as what’s on your menu.

  • Competitive analysis
  • Location immersion
  • Customer journey mapping
  • Brand positioning
  • Brand architecture
  • Brand story (including mission, vision, themes and values)

2. Brand Identity

A unique, memorable visual identity can be as memorable as your lunch special. Once we’ve established your brand story, we set about crafting the elements that connect with your patrons. Whether it’s websites or logos, uniforms or coasters, we can streamline it all for both for marketing purposes and onsite at the venue itself. Here’s looking at you, kid.

  • Naming
  • Visual identity
  • Tone of voice
  • Graphic elements & iconography
  • Photography & art direction
  • Brand guidelines
  • Brand design

3. Customer Experience

A customer may discover you through your brand, but a well-designed experience is what will make them a devotee. We collaborate closely with key stakeholders in your business, from operations managers to architects to make sure every touchpoint of your customer’s journey is covered. Through this deep engagement, we challenge ourselves to transform every visitor into a repeat customer.

  • Service touch point mapping
  • Experience design concepts
  • Menu Development
  • Digital operations guide
  • Marketing automation
  • Integrated channel planning
  • Execution and implementation

4. Marketing & PR

Having the loudest megaphone or running passe venue promotion is no longer the best way to cut through the noise to reach potential customers. Our team has extensive PR and marketing experience, well-versed in finding the right media mix through which to communicate your brand message. This covers everything from broadsheet newspapers to the most current social platforms, partnerships, influencers and events. We like to think of it as one remote with a multitude of channels.

  • Marketing Planning
  • Partnerships
  • Campaign Development
  • Marketing Execution and Implementation
  • Media Buying
  • Press office & Media Relations
  • Ambassador & influencer outreach
  • Talent Profiling
  • Press events
  • Crisis Management
  • Event activations

5. Digital

Your best advocates are always your customers, but that doesn’t mean you shouldn’t be part of the discussion. More than ever, we now trust our networks of family, friends and colleagues to share recommendations on social. We bring the tools to help amplify and track this chatter, from community managers to content creation. More talk means more engagement, and ultimately, more covers.

  • Digital Audit
  • Strategy development
  • Digital advertising
  • Community management
  • Social media content creation
  • Website design and development
  • Lead development

6. Content Studio

Nobody can tell your brand’s story quite like you. Our content studio gives you the tools to create beautiful video and editorial imagery, helping to tell your story and drive engagement with your audience. By providing meaningful content to your customer on a variety of channels, your brand will resonate with them and drive results.

  • Editorial development
  • Copywriting
  • Photography
  • Video
  • Social content
  • Mixed Media
Hospitality groups

Adored Hospitality
Australian Venue Co
Momento Hospitality
Parlour Group
Porteno Group
Sand Hill Road
Thorpe hospitality

Franchises & chains

Jamaica Blue
Mad Mex
Salt Meats Cheese

Single Venues

Employees Only
Hotel Esplanade
Hotel Palisade
Matteo Downtown
Stockade Brew Co
Terra Canberra
The Botanica Vaucluse
The Duke of Clarence
Bar M


Bundaberg Rum
Cocktail Porter
Sydney Beer Co.
The Glenlivet

Food Industry

Haddon Rig
Haverick Meats

“I have had the opportunity to work with Example on a number of occasions for my businesses and each time they have exceeded all exceptions. Their knowledge of the industry, their professionalism and their attention to every detail is flawless. It has been an absolute pleasure to work with them and I will definitely be utilising their services for all future projects”

– Apera


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