Travel

Travel
Why Travel?

We’re yet to find a population that loves to travel more than Australians. We’ve got a huge international footprint despite our relatively small market, boasting over 100 million domestic trips and 10 million international holidays annually. From train journeys around the Mediterranean coastline to hotel stays in boutique inner-city hotspots, our team has extensive experience in promoting and helping create some of the most recognisable travel brands out there. We know not just how to attract prospective travellers, but how to engage partners and drive the momentum right up until booking (and beyond).

Our Services.

1. Brand Development

There’s a reason particular places or experiences become hot tickets at a certain time - and it’s definitely not by accident. Our team’s significant understanding of travellers means we can spot trends early and leverage these to inform creative concepts for your business or destination, whether you’re an airline, tourist board, operator or a hotelier. We specialise in developing brand strategies robust enough to last multiple campaigns or targeted at different audience segments. Travel enthusiasts are spoilt for choice in today’s market, so standing out is key. A strong brand identity ensures consumers know exactly where they can find their ultimate destination. We craft everything from look and feel through to the actual roll-out of collateral so that your brand’s strategy is complimented by the perfect assets.

  • Research and insights
  • Brand positioning and articulation
  • Brand strategy
  • Concept development
  • Brand identity, design and naming
  • Art direction and design

2. Sales & Marketing

An effective travel marketing strategy involves not only attracting prospective travellers to drive demand, but also engaging with the right partners to drive sales. Our extensive industry relationships and desire to break the traditional travel industry mould, sees us representing global destinations and travel brands and developing unique ways to communicate their messages.

  • Destination and product development
  • Travel trade engagement, familiarisations and training
  • Sales missions and trade events
  • Market intelligence
  • Marketing strategy and planning
  • Co-operative marketing and campaign management

3. Public Relations

There are plenty of players in the increasingly crowded travel space, so an effective PR strategy is key to making your destination the focus of every conversation. Our expert team use a multi-channel approach to target audiences, including influencer engagement and partnerships.

  • Media and influencer engagement and familiarisations
  • Press office
  • Media missions and press events
  • Brand partnerships and collaborations
  • Celebrity endorsement
  • Crisis management

4. Digital and Social Media

Whether you’re doing it for the ‘gram or sending photos to your Gran, digital is now an inseparable part of the modern travel experience. Our team of content creators and community managers build on the existing conversation around your destination or product, which means more people visit, enjoy and post, leading to a socially generated uptick in increased bookings.

  • Digital strategy and social media audits
  • Targeted digital advertising
  • Social media content creation
  • Website design and development
  • Marketing automation
  • Lead generation

5. Content Studios

Appetite appeal is what make travel campaigns sizzle. When it comes to that special sauce, the extra photos, articles and video that really sell a destination, we’ve got it down to a fine art. Our in-house team captures it all, from iconic island sunsets to off-the-beaten-track adventure safaris and secret speakeasy bars nestled in inner-city laneways, optimised for any screen or magazine.

  • Photography
  • Videography
  • Copywriting
  • Mixed media content
  • Digital assets
  • Endorsements and testimonials
WHO WE WORK WITH.
Hotels

AccorHotels
Ibis
Novotel
Peppers
Pullman
Sofitel

Tourism Boards

Prom Peru
Papua New Guinea

Product

Eurail
DFS (T Galleria)

“I have had the opportunity to work with Example on a number of occasions for my businesses and each time they have exceeded all exceptions. Their knowledge of the industry, their professionalism and their attention to every detail is flawless. It has been an absolute pleasure to work with them and I will definitely be utilising their services for all future projects”

– Apera

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