Studio

190313-Example-Extra-4727_RET
Our vibe; in a nutshell

We’re a perfectly formed team of brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to entertainment, travel and lifestyle. Truly the sum of our parts, we’re diverse, diplomatic and driven. We walk the talk; getting out there and soaking up the very best of culture, using these insights to inform our work. Our studio is an open and welcoming place for our friends in the industry, creatives and clients alike.

Senior Team
Andy El-Bayeh

Andy El-Bayeh

DIRECTOR
Whether it’s selling the dream to any team or Merivale to the masses, few can match the marketing force that is Andy El-Bayeh. A creative strategist, puppy enthusiast and brand concept don with significant tenures at some of Australia’s most respected F&B brands, Andy knows a thing or two about what truly constitutes unforgettable customer experience. He brings this knowledge, commercial acumen and professional leadership to Example, where he’s been responsible for launching over 50 premium hospitality concepts and curated, branded and marketed sold-out festivals. In between all of that, he redeveloped identities for Mad Mex and The Espy and engineered a strategic about-face for Diageo, and Good Food Month nationally.
Rebecca Gibbs

Rebecca Gibbs

DIRECTOR
From wrangling The Rolling Stones to opening Australia’s hottest new restaurant properties, there’s no stopping Rebecca Gibbs; award-winning publicist, maverick of hospitality launches and undisputed office karaoke queen. A natural leader and born communicator, Rebecca honed her personable approach to PR on both sides of the pond, with top tier gigs in London and Sydney. As Example’s co-director, she employs her unparalleled understanding of the landscape to make every story sizzle, having crafted dynamic communication campaigns for Merivale, The Espy and Lost Paradise.
Andrew Cavallaro

Andrew Cavallaro

Head of Marketing
‘Oh The Places You’ll Go’ is not technically a book about Andrew Cavallaro, but it may as well be. Example’s resident travel, tourism and major events expert, Andrew is the master of making every moment magical. Boasting an intercontinental background that encompasses consumer marketing strategy and integrated digital brand launches, lucky devil Andrew’s spent the last decade criss-crossing the globe, starting agencies of his own and crafting some of our most memorable tourism campaigns. As Example’s Head of Marketing, Andrew’s expertise has already seen him deliver mould-breaking strategy and partnerships for AccorHotels, Eurail, Fairfax Events and Diageo.
Belinda O’Brien

Belinda O’Brien

Head Of Creative
If every brand has a story, Belinda O’Brien’s job is make sure yours is one audiences will love forever. A conceptual all-rounder that can strategise as well as she can ideate, design and art direct, Bel is quite literally the head behind Example’s creative output. Past stints at award-winning agencies big and small have shaped her into the total gun we know and love today, with a keen eye for all things good-looking and in her other life as a killer DJ, a finger on the cue button of culture. Bel’s passionate approach to storytelling has already reaped glorious benefits for The Espy, Salt Meats Cheese, Jamaica Blue and if we’re being completely honest, pretty much every client on our books.
Jonno-Seidler

Jonno Seidler

Senior Copywriter
Example’s resident brand bard, Jonno made the written word his thing after realising stick figures just wouldn’t cut it as illustration. A multi-literate copywriter and strategist with a knack for establishing a brand’s DNA through tone and positioning, Jonno’s best creative ideas typically involve intuitive branded partnerships. His storied background includes editorial positions at national newspapers and lifestyle publications, as well as creative roles at top-tier agencies. As Example’s custodian of puns, alliteration and correct comma use, Jonno has already put his loud, two-finger typing to good use, selling in concepts to Diageo and Salt Meats Cheese as well as revising our own brand story.
Monique Lane

Monique Lane

Hospitality Consultant
Monique has a long and diverse experience in the hospitality industry. Her first role was with Gourmet Traveller, Australia's premiere food and travel magazine, where she reviewed and interviewed the best in the business for four years. After attending culinary school and working for the likes of Jamie Oliver and Delicious magazine in the UK as a menu developer and food writer she began her consultancy career. She has an unwavering passion for, and knowledge of the Australian hospitality industry, working for the likes of Merivale, W hotel group, and numerous bars and restaurants in Sydney, Spain and London. Until recently Monique was the director of a hospitality concepts agency but now works with Example to deliver a more holistic solution for clients that includes a strategic thinking through to brand design and full execution.
Jack Davy

Jack Davy

Communications Creative
James Fitzgerald-New

James Fitzgerald

Senior Designer
Drew Tweddle

Drew Tweddle

Account Director
Coco Stephens

Coco Stephens

Account Director
Katie Freedman

Katie Freedman

Account Director
Talia Cox

Talia Cox

Account Manager
Emma Taylor

Emma Taylor

Office Manager
Currently seeking.

Marketing Account Manager (Full-time)

We are looking for a confident, fast-paced and creative Marketing Account Manager. This is an exciting opportunity to join a flourishing agency working with many leading food, travel and lifestyle brands.

About the role:

The Marketing Account Manager will be responsible for executing marketing and creative projects, working closely with Directors and Account Directors.

Proactive, personable and self-motivated, with a keen eye for detail, the candidate must be passionate about promoting Example’s clients and have a genuine love of food, drinks, travel and lifestyle.

Your roles and responsibilities:

Strategy

  • Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)
  • Measure and evaluate the success of campaigns and opportunities for future work

Client Service

  • Be the key linchpin between clients and the Example team – utilising your strong organisational and communication skills to keep track of multiple clients (where applicable) and client projects – leading all client WIP meetings/presentations, and keeping clients regularly updated on projects (status, deadlines, deliverables and requirements)
  • Strengthen client relationships, ensuring Example is positioned as a trusted partner and extension of their business/organisation, and anticipating client needs before clients realise they have a need – leveraging all opportunities to increase the services provided by Example
  • Deliver implementation work for clients, ensuring all work output harks back to strategy, keeping clients aligned with agreed strategic directions
  • Be the point-of-call for clients, providing guidance and recommendations. Compilation of Marketing plans/reports, campaign decks, critical paths and assisting in managing weekly reports for clients
  • Confidently present strategies, campaign plans and reports to clients and stakeholders
  • Achieve exceptional outcomes for clients, ensuring consistency and excellence of service is delivered

Marketing

  • Manage integrated consumer marketing campaigns and advertising, working collaboratively with the Example team (including PR, Creative, Strategy, Digital, Content specialists)
  • Manage social media channels, websites and email marketing, working collaboratively with the Example team (including PR, Creative, Strategy, Digital, Content specialists)
  • Collate market research, and prepare market reports, as well as prepare timely activity/campaign reports

Team Management

  • Manage, and help source (where required), external suppliers and third parties involved in the delivery of client work
  • Work closely with Directors and Account Directors on your own personal growth and development

New Business

  • Provide support for agency growth and development of new business pipeline
  • Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
  • Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

Your Skills and Experience

  • 4-7 years working in an account management role
  • A rigorous, detail-oriented approach
  • Highly organised and deadline focused
  • Genuine passion and interest in marketing/communications for the hospitality, tourism, entertainment and lifestyle industry
  • Relentless in the quest to produce excellence and achieve the best results
  • Proactive self-starter while also being a team player
  • Fun and friendly personality

What we offer

  • Killer office culture – one that’s inspiring, supportive, flexible and fun.
  • Clients you’ll boast to your mates about – work alongside cutting edge food & beverage, travel and entertainment businesses.
  • Flexibility – start/finish earlier or later if it suits you, work from home when needed or perch yourself at a cafe to brainstorm. We don’t chain anyone to their desk.
  • Treats – monthly team outings, half-yearly staff parties, as well as the opportunity to earn annual bonus payments.
  • Career development – mentoring and skills-based training to supercharge your career, helping you to grow with Example.
  • Open feedback – senior leaders available on request to discuss and provide constructive feedback on performance and goals.

Sound like you?

If it does, we’d love to hear from you. Send us your cover letter, CV and portfolio of conceptual and editorial work to hey@weareexample.com.au

Check out our Instagram to see what we’ve been up to lately! https://www.instagram.com/weareexample/

Tourism Sales & Marketing Account Manager (Part-time / Full-time; Brisbane-based)

We are looking for a tourism-specialist Sales & Marketing Account Manager, to be based in Brisbane. This is an exciting opportunity to join a flourishing agency working across Example’s travel clients.

About the role:

The Tourism Sales & Marketing Account Manager will be responsible for executing travel trade initiatives and consumer marketing activity, working closely with Directors and Account Directors on setting and fine-tuning the strategy for Example’s tourism clients. 

We are open to discussing flexible working arrangements with suitable candidates, including part-time vs full-time options, as well as work-from-home, however at a minimum applicants should be able to dedicate at least two days per week working on the Papua New Guinea Tourism Promotion Authority (tourist board) account in the capacity of Sales & Marketing Account Manager (Trade Manager). For candidates seeking additional days of work or a full-time position, then the Tourism Sales & Marketing Account Manager role will also include representing and working across Example’s other travel and lifestyle clients, including (but not exclusive to) Eurail, Prom Peru and AccorHotels.

While Example’s office and core team is located in Sydney, this particular role will be based in Brisbane / South East Queensland. A significant amount of travel will be involved in the role, including local, domestic and international travel.

Proactive, personable and self-motivated, with a keen eye for detail, the candidate must be passionate about promoting Example’s travel and lifestyle clients and have a genuine love of food, drinks, travel and lifestyle.

Your roles and responsibilities:

Strategy

  • Work collaboratively with Directors and Account Directors to formulate insight-driven and forward-thinking sales, marketing and communications strategies in order to help launch/reposition Example’s travel clients
  • Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief) 
  • Measure and evaluate the success of campaigns and opportunities for future work

Client Service

  • Be the key linchpin between clients and the Example team – utilising your strong organisational and communication skills to keep track of multiple clients (where applicable) and client projects – leading all client WIP meetings/presentations, and keeping clients regularly updated on projects (status, deadlines, deliverables and requirements)
  • Strengthen client relationships, ensuring Example is positioned as a trusted partner and extension of their business/organisation, and anticipating client needs before clients realise they have a need – leveraging all opportunities to increase the services provided by Example
  • Deliver implementation work for clients, ensuring all work output harks back to strategy, keeping clients aligned with agreed strategic directions
  • Be the point-of-call for clients, providing guidance and recommendations. Compilation of Sales & Marketing plans/reports, campaign decks, critical paths and assisting in managing weekly reports for clients
  • Confidently present strategies, campaign plans and reports to clients and stakeholders
  • Achieve exceptional outcomes for clients, ensuring consistency and excellence of service is delivered

Sales & Marketing

  • Attend and represent Example’s tourism clients at relevant travel trade industry events
  • Organise and run owned travel trade events/sales missions on behalf of Example’s tourism clients
  • Coordinate and conduct a year-round calendar of sales calls with key tour operators and wholesalers, as well as running travel agent training sessions (including webinars and managing online training) – across Australia and New Zealand
  • Organise and host travel trade famils
  • Manage integrated consumer marketing campaigns and advertising, working collaboratively with the Example team (including PR, Creative, Strategy, Digital, Content specialists)
  • Manage social media channels, websites and email marketing, working collaboratively with the Example team (including PR, Creative, Strategy, Digital, Content specialists)
  • Collate market research, and prepare market reports, as well as prepare timely activity/campaign reports

Team Management

  • Manage, and help source (where required), external suppliers and third parties involved in the delivery of client work
  • Work closely with Directors and Account Directors on your own personal growth and development

New Business

  • Provide support for agency growth and development of new business pipeline
  • Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
  • Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

Your Skills and Experience

  • 4-7 years working in a tourism sales and/or marketing role
  • A strong industry network and contacts (tourism industry specific)
  • A rigorous, detail-oriented approach
  • Highly organised and deadline focused
  • Genuine passion and interest in marketing/communications for the hospitality, tourism, entertainment and lifestyle industry
  • Relentless in the quest to produce excellence and achieve the best results
  • Proactive self-starter while also being a team player
  • Fun and friendly personality

Sound like you?

If it does, we’d love to hear from you. Send us your cover letter, CV and portfolio of conceptual and editorial work to hey@weareexample.com.au

Check out our Instagram to see what we’ve been up to lately! https://www.instagram.com/weareexample/

PR Account Manager (Full-time)

We are looking for a confident, fast-paced and creative Account Manager, working in our PR team. This is an exciting opportunity to join a flourishing agency working with many leading food, travel and lifestyle brands.

The PR Account Manager will be responsible for executing multiple PR projects, as well as working closely with the directors on strategy and new business. Boasting impressive relationships with leading food, lifestyle, travel media, the PR Account Manager will bring to the role a creative and strategic mind and a keen eye for detail.

Proactive, personable and self-motivated, the candidate must be passionate about finding the stories at the heart of their brands, with a genuine love of food, drink, travel and lifestyle.

Your roles and responsibilities:

Strategy

  • Work collaboratively with the Account Directors to formulate insight-driven and forward-thinking communications strategies in order to help launch / reposition client products and services
  • Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)
  • Measure and evaluate the success of campaigns and opportunities for future work
  • Achieve exceptional outcomes for current clients and manage an extended portfolio, ensuring consistency and excellence of service is delivered

 Client Service

  • Be the key linchpin between clients and the Example team – utilising your strong organisational and communication skills to keep track of multiple clients and client projects – leading all client WIP meetings / presentations, and keeping clients regularly updated on projects (status, deadlines, deliverables and requirements)
  • Strengthen client relationships, ensuring Example is positioned as a trusted partner and extension of their business, and anticipating client needs before clients realise they have a need – leveraging all opportunities to increase the services provided by Example
  • Deliver implementation work for clients, ensuring all work output harks back to strategy, keeping clients aligned with agreed strategic directions
  • Be the point-of-call for clients, providing guidance and recommendations
  • Compilation of PR plans/reports, campaign decks, critical paths and assisting in managing weekly reports for clients
  • Confidently present strategies, campaign plans and reports to clients and stakeholders
  • Achieve exceptional outcomes for current clients and manage an extended portfolio, ensuring consistency and excellence of service is delivered 

Public Relations

  • Develop and implement a broad range of integrated, strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients
  • Continually identify and secure opportunities for clients and leading talent
  • Work collaboratively with media to develop pitches, angles and stories and influencers to develop content opportunities
  • Foster and nurture strong media relationships across food, entertainment, lifestyle, broadcast and online.
  • Offer crisis management and counsel to clients

 Team Management

  • Manage, and help source (where required), external suppliers and third parties involved in the delivery of client work
  • Work closely with the Account Directors on your own personal growth and development

New Business

  • Provide support for agency growth and development of new business pipeline
  • Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
  • Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

Your Skills and Experience

  • 5-7 years working in public relations
  • A rigorous, detail-oriented approach
  • Proven track record in successfully managing multiple PR campaigns simultaneously
  • A strong industry network and contacts
  • Commercial acumen and experience of developing new business
  • Highly organised and deadline focused
  • Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
  • Relentless in quest to produce excellence and achieve the best results
  • Proactive self-starter while also being a team player
  • Fun and friendly personality

What we offer

  • Killer office culture – one that’s inspiring, supportive, flexible and fun.
  • Clients you’ll boast to your mates about – work alongside cutting edge food & beverage, travel and entertainment businesses.
  • Flexibility – start/finish earlier or later if it suits you, work from home when needed or perch yourself at a cafe to brainstorm. We don’t chain anyone to their desk.
  • Treats – monthly team outings, half-yearly staff parties, as well as the opportunity to earn annual bonus payments.
  • Career development – mentoring and skills-based training to supercharge your career, helping you to grow with Example.
  • Open feedback – senior leaders available on request to discuss and provide constructive feedback on performance and goals.

Sound like you?

If it does, we’d love to hear from you. Send us your cover letter, CV and portfolio to hey@weareexample.com.au

Check out our Instagram to see what we’ve been up to lately! https://www.instagram.com/weareexample/

Midweight Creative Copywriter (Part-time / Full-time)

As part of our creative team, we want you to champion big ideas and maintain the high standard of copywriting.

About the role:

As part of our creative team, we want you to champion big ideas and maintain the high standard of copywriting.

Joining our eclectic and talented team, you’ll be working across a range of brand positioning and strategy, creative campaign ideation, marketing messaging and editorial tasks across multiple channels on a day-to-day basis.

Our culture is very hands-on, fast paced and creative. You need to be able to write long and short form copy across all manner of subjects – think big ideas, brand stories, positioning statements, tone of voice, headlines, taglines, social media captions, and everything in between.

Your roles and responsibilities:

  • Working closely with our Head of Creative on big brand and campaign ideas, messaging, tone of voice
  • Working also with our Marketing and PR teams to translate client briefs and creative strategy into original ideas
  • To have a passion for storytelling and appreciate the importance of this to brand experience
  • Communicating strong rationale for your concepts and the ability to translate your ideas into presentations suitable for client pitches, in an organised and interesting manner
  • Strong communication skills, clearly able to communicate work internally and to clients, written and verbal
  • Owning jobs from start to finish
  • Ability to manage multiple projects and your own time, on time and in budget
  • Ability to deduct value propositions, vision statements and develop ideas around key themes for brands and campaigns
  • Ownership of brand naming workshops and distilling into strong brand name territories, backed with extensive research and strong rationales
  • Copywriting across all launch and ongoing campaign collateral including press ads, hero brochures, DMs and eDMs and microsites, amongst others (short and long form copy) consistently with clients’ style guides and to suit a range of audiences
  • Developing PR story angles and writing beautiful and thoughtful pieces, headlines, short form and long form, online and in print
  • Proofreading creative and client comms
  • Developing pitch responses, proposals and presentations
  • Briefing and project managing any content development suppliers for supporting photography and videography requirements

Your Skills and Experience

  • 3–5 years in a similar creative role
  • Proven conceptual ability for original ideas across brand, campaigns and editorial
  • Past experience in and aptitude for writing long copy
  • Seasoned experience working in a creative agency environment
  • Ability to work collaboratively, yet independently where required
  • Self-motivated and proactive thinker
  • Proficiency in tender submission writing
  • Attention to detail
  • A passion for and awareness of Sydney’s food, drink, lifestyle, travel and entertainment industries

What we offer

  • Killer office culture – one that’s inspiring, supportive, flexible and fun.
  • Clients you’ll boast to your mates about – work alongside cutting edge food & beverage, travel and entertainment businesses.
  • Flexibility – start/finish earlier or later if it suits you, work from home when needed or perch yourself at a cafe to brainstorm. We don’t chain anyone to their desk.
  • Treats – monthly team outings, half-yearly staff parties, as well as the opportunity to earn annual bonus payments.
  • Career development – mentoring and skills-based training to supercharge your career, helping you to grow with Example.
  • Open feedback – senior leaders available on request to discuss and provide constructive feedback on performance and goals.

Sound like you?

If it does, we’d love to hear from you. Send us your cover letter, CV and portfolio of conceptual and editorial work to hey@weareexample.com.au

Check out our Instagram to see what we’ve been up to lately! https://www.instagram.com/weareexample/

Keep up with us on Instagram
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